In the design of a marketing plan for the apartment industry, one must be aware of certain significant items and issues. If all the arrangements have been made by the apartment owner with Multifamily Traffic, a standard plan includes the following components:
1. The Title of the Marketing Plan is about the Multifamily Traffic apartment marketing plan of the apartment owner.
2. Executive Summary – which shall be written after the plan has been made.
3. The Challenge, a brief description of product to be marketed, in your case the apartment community, and associated goals, such as sales figures and strategic goals.Under this item are: What type of apartments are being leased? Where are these located? What are the amenities? How much is the monthly rental?
4. Situation Analysis – this includes Company Analysis, Customer Analysis, Competitor Analysis, Collaborators, Environmental Climate and SWOT Analysis.Under Company Analysis would include the Goals, Focus, Culture, Strengths, Weaknesses and Market Share. The Goals of course would be to let your property or apartment get found online by interested property seekers and, or renters and later, to get your vacant units leased.
5. Market Segmentation – Description of the segments, percent of sales, what do the renter want, how to reach them. Segmentation can be according to geographic location, or income level, or apartment preferences.
6. Alternative Marketing Strategies – like Online Marketing and Outreach Marketing
The application of Apartment SEO to improve the search rankings of the website. Through quality link building and search engine optimization the community webpage of the coming of qualified renters who would ultimately occupy your properties is assured.Describe the latest tools of apartment marketing include a well-designed website that can effectively attract any interested party, the use of online leasing and internet listing services, and the use of social media in the popular Facebook, Twitter and LinkedIn.Describe how an Outreach marketing would be conducted, and what results are expected.
7. Selected Marketing Strategy which includes: Product, Price, Distribution, Promotion Under this would fall the Organic Apartment SEO, Pay Per Click system and Hybrid-Organic SEO+PPC for dual advantage to be managed by our professional team. For the lowest cost of lease acquisition, the use Search Engine Optimization. Quality link building and Search engine optimization can get you 100% occupancy very easily.
8. Short and Long-Term ProjectionWhat would be your sales forecast for a 2-year period? What would be your sales forecast for a 5-year period?
9. Conclusion A description of the major findings of the data gathering and the final statements.
10. Appendixes or Annexes
You can read our blog : http://www.multifamilytraffic.com/blog/
1. The Title of the Marketing Plan is about the Multifamily Traffic apartment marketing plan of the apartment owner.
2. Executive Summary – which shall be written after the plan has been made.
3. The Challenge, a brief description of product to be marketed, in your case the apartment community, and associated goals, such as sales figures and strategic goals.Under this item are: What type of apartments are being leased? Where are these located? What are the amenities? How much is the monthly rental?
4. Situation Analysis – this includes Company Analysis, Customer Analysis, Competitor Analysis, Collaborators, Environmental Climate and SWOT Analysis.Under Company Analysis would include the Goals, Focus, Culture, Strengths, Weaknesses and Market Share. The Goals of course would be to let your property or apartment get found online by interested property seekers and, or renters and later, to get your vacant units leased.
5. Market Segmentation – Description of the segments, percent of sales, what do the renter want, how to reach them. Segmentation can be according to geographic location, or income level, or apartment preferences.
6. Alternative Marketing Strategies – like Online Marketing and Outreach Marketing
The application of Apartment SEO to improve the search rankings of the website. Through quality link building and search engine optimization the community webpage of the coming of qualified renters who would ultimately occupy your properties is assured.Describe the latest tools of apartment marketing include a well-designed website that can effectively attract any interested party, the use of online leasing and internet listing services, and the use of social media in the popular Facebook, Twitter and LinkedIn.Describe how an Outreach marketing would be conducted, and what results are expected.
7. Selected Marketing Strategy which includes: Product, Price, Distribution, Promotion Under this would fall the Organic Apartment SEO, Pay Per Click system and Hybrid-Organic SEO+PPC for dual advantage to be managed by our professional team. For the lowest cost of lease acquisition, the use Search Engine Optimization. Quality link building and Search engine optimization can get you 100% occupancy very easily.
8. Short and Long-Term ProjectionWhat would be your sales forecast for a 2-year period? What would be your sales forecast for a 5-year period?
9. Conclusion A description of the major findings of the data gathering and the final statements.
10. Appendixes or Annexes
You can read our blog : http://www.multifamilytraffic.com/blog/